Behavior analysis is a scientific approach that studies how behavior works and how it is influenced by the environment. It is based on the principles of learning and emphasizes that behavior is shaped by its consequences. Behavior analysts carefully observe and measure behavior, identify patterns, and apply interventions to bring about positive changes. Using systematic methods, they can help understand why certain behaviors occur, develop effective strategies to address challenging behaviors, and teach new skills. Behavior analysis is rooted in evidence-based practices and employs data-driven techniques to promote meaningful and lasting behavior change. Through careful observation, analysis, and intervention, behavior analysis supports individuals in reaching their full potential.